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Sales & Marketing 3.0: The Basics + A Few Tricks

In earlier blogs, we detailed Sales and Marketing 101 — the basic stuff. The stuff that everyone already knows (or at least they should…). We also covered several concepts called: Sales Intelligence 3.0. In our next installment of our Sales & Marketing Blog Series, we cover Sales & Marketing 3.0 – what most people think they know about these subjects and a few tricks they probably don’t know.

How do you think you’ll stack up to the competition?

Keep reading to find out.

 

Do You Remember Sales & Marketing 101?

Reviewing the basics never hurts anyone. Practice makes permanent, after all, and that goes double when it comes to things you do every single day in your career. As we have covered in previous blogs, marketing does matter in sales and vice versa. Increasingly, transparency and relationship building are becoming equally important for both sales and marketing. ProSellus focuses on ways to streamline these basic processes to maximize your effort and minimize your work. Well….as minimal of work as you can do as a medical device sales rep.

Actionable Intelligence Meets a Smile

No one likes to feel like they’re being sold something. No one likes it when they’re just a series of check marks on a target audience checklist. People want to feel listened to and appreciated, as well as intelligent because, let’s face it, your average person is significantly more clued-in these days than you might think.

Consider a buzz-phrase we throw around a reasonable amount at ProSellus: Actionable Intelligence. What is this? It’s the point where data and metrics meet application and results. Essentially, it’s the culmination of sales training and target marketing too. The prep work that the marketing team does in regards to audiences, ads, and brand development crash together with data, statistics, as well as that tried and true “Can Do” attitude from a sales rep. These merge to form the perfect opportunity to close a deal. The tricky part is sifting through data, finding the right market, and honing your message.

Skip the expensive CRM’s or complicated software. The ProSellus Tool puts the power of data in the palm of your hand with ease of use only rivaled by the “easy” button. We’ll be covering more about Sales & Marketing 3.0 in the coming months because we have only scratched the surface for now. Hungry for more? You can always email me, Scottwalle@prosellus.com, if you want to get ahead and empower your hunters with actionable data.

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Houston Heavy Hitters in Business Development

ProSellus is a toddler now in the startup world, but is still very much finding its niche. We have expanded our focus to be ProSellus Growth Engineers who offer insight, data management, relationship management, territory management, and advanced sales & marketing techniques.  Those advanced techniques encompass sales acceleration guidance and oh yea, a tool for your current Tech Stack.  Beyond that, we have a few more tricks up our sleeve. So you can imagine why the Redhouse Associates  and ProSellus partnership still feels like yesterday.

Pioneers Together

As you know, ProSellus is one of the fastest growing healthcare technology startups in Houston. As such, we consider ourselves pioneers in our field for the medical device industry.  The ProSellus Tool combines the networking aspect of a social media platform with the customer and data management features of a CRM. Oh, and all of it is available in the palm of your hand.

Redhouse Associates works on business development, providing solutions for business plans, product strategies, growth, investor interaction and more. This is one partnership fit that might be better than your favorite pair of sneakers. With their acumen and our tool, we founded our partnership in March of 2017 and looked forward to the heights we would reach together.

As we move from the last part of Q3 and into Q4 of 2017, many are asking, “What’s next for the fastest growing healthcare startup in Houston?” For that answer, you’ll have to check our blog in October! We have some big things coming down the pipeline — you won’t want to miss them! As always, you can email me, Scottwalle@prosellus.com, for more information or to swap sales battles stories any time.

 

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Come Hell or High Water We are #HoustonStrong

HOW YOU CAN HELP HARVEY VICTIMS

We at ProSellus have been hit very hard this past week and ½ with Hurricane Harvey. Most of you might not realize we are headquartered smack dab in the middle of Houston, TX. All of our employees are here, families and friends here, and each of us was affected by the hurricane in one way or the other. Most of our days lately have been filled with clean-up efforts, ripping out drywall, floors, grabbing personal items and trying to salvage clothes and anything else not destroyed. We have been volunteering in neighborhoods, at our places of worship, comforting one another, friends and strangers alike. Mostly though, it’s been about coming together as human beings and as Texans. It’s been about spreading love, support and encouragement. It’s been about rolling our sleeves up and jumping in to do whatever needs to be done. It’s also about being kind to one another and feeling a sense of brotherhood around us similar to what folks in New Orleans for Katrina or NYC for 9/11 must have experienced. For us around here, it renews hope and promise that we as human beings in the worst possible scenarios tend to work together more than apart. The walls come down and we become one. It’s quite remarkable really.

Over the past few days, our team has personally seen some pretty remarkable things done by regular folks. To share just a few – this was a video of complete strangers making human chain to rescue an elderly man from a drowning SUV on the flooded highway. Pretty chilling and amazing to see. If you are one of those that worries about the animals – this video of rescuers picking up those pets left behind in homes and tied to trees is pretty heartwarming. All of this is in our backyard of Houston. These are only TWO of hundreds upon hundreds of similar stories – all of which we will see coming out more and more in the upcoming months.

PHOTOS OF HARVEY

TEXAS BASED BUSINESSES LEAD THE EFFORTS

Just as we are proud of our local Texan citizens, we couldn’t be prouder at the Texas-born businesses that are going far and wide to help support the victims. We in Houston and the surrounding areas affected need help and we will need help for a good long while. The Texas burger-chain Whataburger is giving $150,000 to the Red Cross and $500,000 to Houston-area food banks. Dell has been around for decades and has become a global brand of choice in the computer industry. Recognizing the need to help its local community, Michael Dell pledged a whopping $36 million to assist his fellow Texans. Bass Pro Shops is focused on supply resources as their primary contribution to the hurricane relief. This includes nearly 100 boats for government agencies and rescue organizations to use throughout the devastated areas. Sometimes, even a single individual can make the biggest impact. Jim McIngvale, a Houston native and owner of several Gallery Furniture locations in the area, has opened up his stores as shelters for impacted Families. Our own JJ Watt has opened up a fund and already raised over $20M. Our Texas-based Grocery Chain HEB had local stores devastated by the flood – check out what they did to keep the chain up and running and for their employees. Here are a few other companies you may have heard of that are donating to Harvey victims.

TIPS FOR HOW YOU CAN HELP:

We have made a LOT of progress over these 4-5 days of recovery, however we have a LONG way to go. We at ProSellus want to spread the word on how to help victims of Hurricane Harvey.

GIVE LOCALLY AND MAXIMIZE IMPACT FASTER:

Even better? Donate your time/materials/proceeds to Houston area local charities:

As always beware of charity scams – here is a good article on how to know who is legit.

AFTER THE STORM, WE SHALL RISE

Remember, our recovery efforts are a marathon, not a sprint. If you cannot donate now, donate later – we will need all and for a long time. At ProSellus, we plan to donate to several organizations listed above to help ensure that we are all on the same page: that as long as we are here on earth, we must help each other in order to survive. No one should be alone, especially in times of need.  

We are #Houstonstrong and come #hellorhighwater – we will survive through this.

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