Can Google & Big Data Teach You Something About Sales?

The importance of metrics and insights is no longer a well-kept secret; it’s a business necessity. “Big Data” provides the kind of information that can transform lackluster profit numbers into skyrocketing stock prices. Of course, this isn’t a magic trick or an easy button — it’s months and sometimes years of hard work and management. Don’t believe us, ya know the team from ProSellus who are the Sales Growth Engineers? Then take it from the biggest of “Big Data” companies: Google.

Online Tracking Meets Brick & Mortar

The internet giant began tracking online users to outward facing stores — both stand alone and those in malls utilizing the data received from online sales. As a result, many users developed valid concerns about the privacy and safety of their information. Just take a look at the very first statement on the “Google Ads” page. Despite protestations, cookies and other tracking mechanisms are commonplace in today’s online environment.

By harvesting data on millions of users, Google can offer a variety of useful conclusions and services such as:

● Informing advertisers of the effects of their ad campaigns
● Utilizing data to make ads more relevant to users
● Offering security tools to developers
● Sharing information to develop a safer internet surfing experience

And more! As a sales rep, you probably have an active social media platform or website of some kind. Google Analytics is a free service you can utilize to garner such data. Of course, that’s old news and it offers a myopic data set that doesn’t really service a sales business — enterprise, small, or individual. What is missing? Meaning and intelligence. Data is one thing – what is MEANINGFUL about it is another.

The Key to Understanding Data Management & Use

If you’re a sales rep transferring files from paper to digital, you might have encountered some frustrating roadblocks. If you are a sales  (or marketing!) rep who is also trying to interpret data from analytics or metrics, you might be one PPC campaign away from giving up altogether. Trust me, I was there. As a sales rep, many companies think they’re doing the reps a big favor by sending them huge Excel or .CSV files and saying, “Just create a pivot table or two and filter through the attached 50,000 row document, it will give you everything you need!” Excuse me… you want me to create what? And do what with it? I didn’t even know where to begin! Don’t feel shame in that: there are several planets worth of data you’re navigating. Pro-tip: you don’t have to do that alone anymore.

ProSellus Growth Engineers focuses on aggressive and effective data interpretation and data management strategies for medical device sales reps. We provide that meaning in a useful and simple way. Unlike any tool or program before it, ProSellus offers several avenues to increase efficiency, revenue, and quality of life for your sales business. Don’t believe me? Email Scottwalle@prosellus.com and let’s discuss any reservations or questions you have.

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