Technology in Medical Sales: Is it worth the Sales Rep’s Time?

We talk a great deal about things like actionable intelligence, big data, and using the best tools available to you, but cutting edge technology has its drawbacks…right? Some advancements can completely revolutionize how an aspect of healthcare is practiced. However, it takes time for any industry to fully integrate even the smallest of innovations. The early adopters are ALWAYS the ones to see the biggest benefits. So, what makes a tool positively disruptive in today’s medical world?

Integration, Mobility, and Accessibility

Those three words right there are pure magic in the medical world in 2017. Just think about it: everything is interconnected. You have Google Drive on your phone. You can send iMessages from your Macbook. You can print anything via WiFi. While some are working on devices straight out of Star Trek, others are hard at work on advancing prosthetics. Of course, for something to be truly innovative, it MUST hit all three of those magic check marks.

Patient monitoring programs and apps have been booming in healthcare currently. These programs allow doctors to collect patient data and patient vitals remotely and ultimately cut healthcare costs while increasing access to care.

– ePharma Summit Blog

Technology is no doubt helping advance medicine, however – what about the healthcare sales industry? How many times have you sat there and said, wow, this would be great if this new tool or widget did “X”, which more than likely isn’t anything a software engineer would’ve thought of when they were making your current “sales acceleration” product.  Right?  How many of these products, which were designed “for you,” were actually created by people “like you”?  Newsflash: none of them.  The overwhelming majority of “sales” tools were created by people who aren’t “salespeople”.   I see a gap… it’s shocking… I know!

So, What’s the Deal With 2017?

That ePharma article we linked above had this to say about non-physical tools: “Medical apps and technologies are helping save hospital costs and make healthcare more accessible.” But that focus lies on consumers and healthcare facilities. If the Star Trek inspired XPrize is geared toward consumers, ProSellus is a similar tool for sales reps. Combining the most pragmatic aspects of integration, mobility, and accessibility, this tool is a heavy lifter.  Utilizing this three-pronged approach to all of your data and client relationships, you can easily organize, monitor, access, and implement information. There’s those three check marks again: integration, mobility, and accessibility. (Oh yeah… and created “for you”, by people “like you.”  We’re salespeople too. Sssssshhhhhh, don’t tell anyone! It’s a big secret! But, what a novel idea: Let’s create a sales tool for salespeople made by, wait, you guessed it, salespeople.  A novel idea if I do say so myself!)

If you aren’t using ProSellus, you’re about 10,000 steps behind your competitors. Take control of all the data at your fingertips and use it to grow your business. Email me at scott@prosellus.com to begin learning about sales acceleration techniques that can exponentially increase efficiency in your business. You don’t get anywhere in the medical sales rep industry by just working hard. Work smarter with ProSellus and, we promise, this technology will be well worth your time – and in fact, take very little of it to help you succeed.

 

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